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Weekly Trendspotting - Baby Steps in Business Development

Posted by LMA International on Mar 4, 2016 2:00:26 PM

"Building a Business Development Mindset in Law Firm Associates, Junior and Income Partners"Takin' Care of Business Development with Associates

The Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of February 29, including an interview with three firm leaders in diverse practice groups about building and monitoring attorneys' business development plans.

1. Building a Business Development Mindset in Law Firm Associates, Junior and Income Partners

Firms continually struggle to transition associates and junior partners from the “learning to be a great attorney mindset” to being great attorneys who also actively contribute to the firm’s bottom line. In a fragile and shrinking legal market, business development at all levels and in all practice areas starts earlier and is being monitored more closely. Read more on The National Law Review.

2. The Marketing Skills Lawyers Will Need During the Next 20 Years

Whether you just graduated from law school or have been practicing for years, you must make use of the best and prevalent advertising strategies to keep your law firm afloat. However, it can be challenging to keep up with modern marketing strategies that attract the target audience of such a specialized profession. Read more from

3. How Attorneys Can Harness Social Media For Their Legal Marketing and SEO

While you likely don’t need your own social media platform, you can still learn something valuable about social media — both in choosing the right platforms and knowing how to interact — based on NBA star Stephen Curry’s social media success. Consider these points as you build your law firm’s social media presence. Read more from LawLytics.

4. 5 Tips to Create Content Worth Reading and Sharing

While many attorneys may be brilliant at crafting legal arguments to win a point, there is an art to crafting content that speaks to people in need of your services and attracting them to your firm. Read more on The Rainmaker.

5. Read What Your Clients Read

Pretty simple, huh. And if you don’t know ask them. Your clients’ reading habits will reveal what it is that other potential clients like them (whom presumably you would like to also represent) are reading. Read more from

Check back for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • Weekly trendspotting
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  • And much, much more!