Stay Competitive through Communication
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn about a survey conducted at the LMA 2016 Annual Conference that reveals the new law firm focus on client teams, as featured in the National Law Review article: "The Critical First Step to Designing Effective Client Team Programs."
1. The Critical First Step to Designing Effective Client Team Programs
According to a recent survey by Law Firm CultureShift® conducted at the April 2016 Legal Marketing Association Annual Conference in Austin, TX, 43% of law firms rank launching/improving firm client team programs to be one of their highest priority growth initiatives for 2016. Read more from Law Firm Culture Shift.
2. Four Ways to Win More Client Work
A BTI study suggests law firms are leaving money on the table and unnecessarily. Although GCs say they want to give their existing firms more work, law firms are only getting a meager 23 percent of the pie, David Jacobs, senior client advisor for LexisNexis, reported these findings during a webinar focused on business development (BD). Read more on Business of Law Blog.
3. Marketing Emails Law Firms Should Consider Sending
Once you pick the right email marketing software for your law firm, the next step is to figure out what exactly you are going to send your subscribers. There are a few different types of campaigns you will want to try out and measure for results. But before you start sending your campaigns, a few words about measuring your campaign’s success. Read more from Lawyerist.
4. A Cheap, Easy Way to Gain a True Competitive Advantage for Your Law Firm
Lawyers are always looking for ways to gain a competitive advantage over other attorneys in their area who practice the same kind of law. Yet there is one easy, inexpensive way to accomplish this that is often overlooked: client service. Read more on The Rainmaker Blog.
5. Who Are You? 5 Things That Make Better Attorney Bios on Law Firm Websites
When your potential clients look at your law firm website bio — it’s often one of the most visited pages on your law firm’s website — they’re wondering who you are. If you craft your bio into a story — a narrative about you that they can relate to — you’ll have established a rapport and trust that a bullet point list just can’t do. Read more from LawLytics.
Check back weekly for more industry trends from around the Web!