Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - Do Something (Everything) Different

Posted by LMA International on Jun 24, 2016 2:00:00 PM


Marketing Brain on Fire

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn how to take advantage of new legal technologies for your marketing and business development strategy, starting with the Lawyerist article, "Can Brainstorming like a Google Employee Work for Lawyers?"

1. Can Brainstorming like a Google Employee Work for Lawyers?

Over at Fast Company, a Google employee outlined how Googlers brainstorm. It’s a relatively simple three-step process and, with some minor modifications, may work well for attorneys  Read more from The Lawyerist.

2. The Road Not Taken: Sell Me A Story (Part 1)

Even though I was on the receiving end of the sales pitches, I learned a great deal about presenting a pitch for a law firm. I saw good and bad pitches presented by people who were both skilled and unskilled in the art of the speed dating pitch.  Read more on Above the Law.

3. The Path to Success for Law Bloggers Is the “Long Tail”

If you are a blogging lawyer or a lawyer who wants to know how to build a big name for yourself through blogging, you need to understand the concept of the Long Tail..  Read more from Real Lawyers Have Blogs.

4. Top 5 Tactics to Get More Engagement for Your Social Media Posts

One of the goals of participating on social media is to spread your influence beyond the circle of people who already know you.  Read more on The Rainmaker Blog.

5. How To Use Internal Linking To Your Advantage On Law Firm Websites

With a little planning, internal linking is easy to do and can help your potential clients gain access to more information on your firm’s website. Read more from LawLytics

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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