Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - Lead the Way

Posted by LMA International on Jul 29, 2016 3:41:00 PM

Building a Book of Business and Advancing to Law Firm Leadership: Women who Have Navigated the Course Discuss Core Elements of Success

Leading the Legal Marketing Way

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  Find new leadership strategies to so you can advance your career in legal marketing, starting with the first article, "Building a Book of Business and Advancing to Law Firm Leadership" from The National Law Review.

1. Building a Book of Business and Advancing to Law Firm Leadership: Women who Have Navigated the Course Discuss Core Elements of Success

At a time when only 4 percent of the 200 largest U.S. law firms have women in firm-wide leadership positions[1], only 19% of the equity partners at the “50 Best Law Firms for Women” are women and 96% of AmLaw firms report that their highest paid partner is male[2], it seems opportune to see what women in leadership roles have to say about advancing to firm leadership. Read more from The National Law Review.

2. 90% of Marketing is Half Mental

Yogi Berra’s famous quote, in it’s modified use, addresses the most important aspect of marketing and accelerating new business development. Ultimately it is the attorneys and paralegals that will drive law firm business development into the “accelerator zone.”  Read more on The Closers Group, LLC.

3. Managing the Millennial Lawyer

According to U.S. Census Bureau data, the country’s population is comprised of more than 80 million individuals who were born between the years 1980 and 1999. Popularly referred to as Millennials, this group is the largest age cohort in history. Read more on The Business of Law Blog.

4. Developing Legal Talent

What will the talent landscape look like for UK law firms in 2025?Law firms must have a clear strategy for dealing with the rapidly changing legal landscape now if they want to remain competitive and ensure they attract the best talent to support their business.  Read more from the Deloitte.

5. Leadership Isn't Just for CMOs - Thoughts from #LMA16

My first take-away, for LMA, is that this is a great opportunity for us to create a new online education program for our current and future leaders. Leadership is lacking in law firms, law firm marketing departments, and everything we touch. Read more from The Legal Water Cooler Blog

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!