Legal Marketing and Your Career
Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on growing your legal marketing career with various tips on personal development, as well as tips on managing your clients, starting with"Five Tips for Getting the Most out of Legal Conferences" from Good2BSocial.
1. Five Tips for Getting the Most out of Legal Conferences
It doesn't matter if you're a lawyer or work in the legal industry in a different capacity; attending conferences within your indsutry can be beneficial in numerous ways. Though, there are specifc things you can do to get the most out of conferences. Read more from Good2BSocial.
2. Podcast: Hiring a Ghostwriter for Your Law Firm's Website and Blog
If you are managing a law firm's website and blog, there may be less time that you or your collegaues can dedicate to writing content. Hiring a ghostwriter to help fill the gap may be in the cards, but there are certain things to look for when seeking out a ghostwriter, because they all aren't created equal. Listen to the podcast from LawLytics.
3. Five Tips for Effective Recommendations on Law Firm Websites
Recommendations and reviews play a large role in getting a law firm or lawyer's name out there. One way to share recommendations is to put them on a website, but it is more than just throwing some quotes up on a blank webpage. Read more from LawLytics.
4. Measuring Success: Social Media ROI for Law Firms
A large part of many legal marketers' marketing plans include a solid social media strategy, but how do you determine a true return on investment? Unfortunately, it is not the easiest task. Read some tips from Good2BSocial on how to measure your social media page's success.
5. The Invisible Lawyer: Shed the Status
Marketing for lawyers sometimes means helping them figure out how they will be differentiated from others in the profession. There may be already something about a lawyer that makes them an expert on a certain topic, but making that expertise visible is another matter. Read more from Attorney at Work.
Check back weekly for more industry trends from around the web!