Strategies+: A Blog for Legal Marketers

Trendspotting – Update Your Firm's Online Presence

Posted by LMA International on Aug 31, 2018 3:25:22 PM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on tips and tools to enhance your firm's online presence, starting with "Facebook Tools for Law Firms to Improve Audience Engagement" from Good2bSocial.

1. Facebook Tools for Law Firms to Improve Audience Engagement

Facebook is a great platform for marketing your law firm, but there are some specific tools that make the work that you do on it more effective. Hear from top marketers about which tools they love the most. Read more from Good2bSocial.

2. 10 Law Firm Myths Debunked

Social media can be equally as beneficial as it is frustrating at times. In the legal community in particular, there are numerous myths that keep lawyers from jumping head first into using social media. Read more from JD Supra.

3. Five Ways Lawyers Can Use Social Media to Boost SEO

Search engine optimization (SEO) is vital to achieving new law firm business. Learn some ways you can optimize your social media strategy to boost efforts in SEO. Read more from Lawyer Monthly.

4. Branding Is the Strategic Backbone of Law Firm Marketing

A law firm's brand is extremely important to its reputation, success and awareness in the industry. That branding should carry over to social media as well. Read more from JD Supra.

5. Five Influencer Marketing Tools for Law Firms to Help Grow Their Reach on Social Media

Influencer marketing has been booming in virtually every industry over the past five years and law firms should be taking note. For law firms, influencer marketing means leveraging thought leaders or successful figures to get your firm's name out there. Read more from Good2bSocial.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!