Strategies+: A Blog for Legal Marketers

Trendspotting – Video Trends You Can Implement At Your Firm

Posted by LMA International on Feb 15, 2019 4:50:39 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover video marketing trends, starting with "LinkedIn Just Rolled Out Live Video. Here's Why All Entrepreneurs Should Care."


1. LinkedIn Just Rolled Out Live Video. Here's Why All Entrepreneurs Should Care

Utilize LinkedIn's newest tool to stand out across the online marketing landscape. This is just one of the many strides the company has made since being acquired by Microsoft in 2016. Read more from Inc.

2. 2019 Marketing Trends: Video Marketing Goes Beyond Pre-Roll Ads

From 2017 to 2018 digital video ad spending increased dramatically, and those numbers are expected to grow even more through the next three years. If you have money to invest in marketing, consider video. Read more from Alabama Media Group.

3. Innovations In Advertising: 2019 Digital Marketing Trends

This year, some of the top digital marketing trends include artificial intelligence (AI), chat bots and video. These three trends go hand-in-hand because when used properly, one can strengthen the others to create a successful strategy. Read more from Colorado Springs Independent.

4. 5 Content Marketing Trends for 2020

One large trend that will continue through 2021 is live video. Digital Marketing World has predicted by 2021, 13 percent of all internet traffic will consist of live video. Read more from Martech Advisor.

5. How to Grow Your Business With Video

Video can be a cost-effective medium for marketing. Some ways to utilize it at your firm include social video, 3D animation and event promotion. Read more from Business2Community.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
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  • And much, much more!