Strategies+: A Blog for Legal Marketers

Trendspotting – Working the Room

Posted by LMA International on May 26, 2017 3:12:31 PM

How to Work the Room at Networking Events

Revamping Your Lawyer's Networking Style

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover the latest networking strategies for both lawyers and legal professionals alike. It all starts with "How to Work the Room at Networking Events" from Attorney at Work.

1. How to Work the Room at Networking Events

After years of working with lawyers, I have concluded that the No. 1 most-despised marketing activity is attending a networking event. The list of things I’ve been told that lawyers would rather do than work a room is long and painful — have a root canal, get shot in the foot, spend 100 hours teaching … you get the picture. Read more from Attorney At Work.

2. 3 Ways to Find the Right Network for Your Law Firm

The law firm network won’t be right for every firm, but for some firms, it’s the answer – if you’re a mid-sized firm that wants to remain independent, but needs strong, trusted partners to work with in other jurisdictions quickly, then a network may be right for you. Read more on Zen: And the Art of Legal Networking.

3. Take A Big Picture View: Maria Panichelli & Amy Kirby On Networking, Hiring And Not Sweating The Small Stuff

Lawline recently hosted two rising stars from Cohen Seglias’ Federal Construction and Contracting groups: Maria Panichelli, a newly-made partner in the firm’s Philadelphia office, and associate Amy Kirby. Read more from Above the Law.

4. 21 Secret LinkedIn Tricks to Help Lawyers Get Better at Social Networking

In some respects, LinkedIn is like an onion, with many layers that can reveal hidden treasures in terms of lead generation, marketing and research. Like other social networks, you can easily get lost on LinkedIn or just complacent by doing the same things when you’re on the site. Little did you know that there are obscure features that will allow you to, among other things. Read more on The Rainmaker Blog.

5. The Busy Lawyer’s Guide to Accomplishing More, One Task at a Time

A few months ago, at a restaurant in Houston, I overheard a manager interviewing a job candidate for an open position. The conversation went something like this...Read more from The Business of Law Blog.

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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